What The Heck Is This Thing? This is a QR code or more definitively called a Mobile Response Code. It's sole purpose is to help customers and prospects respond to your offer via their smartphone.
How Does It Work? QR codes link static print to dynamic online content simply by scannning the code with your phone's camera which automatically activates your mobile browser and launches you to the desired landing page. Most newer phones have the scanner application already but if not, they can be downloaded for free here.
From static print to interactive content
How Are Marketers Using Mobile Response Codes? Savvy marketers are inventing new ways to utilize the Response Codes and the mobile channel daily. Including:
• Packaging linking to audio and video content • Shelf talkers linking to "show the phone" coupons • Instruction sheets linking to "how to" videos • Wine labels expanding to companion meal suggestions • Space ads launching to Facebook testimonials • Movie posters showing trailers • Direct mail leading the reader to testimonials • Mini catalogs jumping to expanded catalogs What About ROI? Mobile Response Code campaigns done properly have significant analytics behind them with reporting features including number of scans, geo tracking of scans, mobile device used for the scan and more. Measurability is a very attractive feature and a necessary component in today's marketing environment.